‘Mode voor morgen’ (‘Fashion for the future’) is the first book to give an overview of contemporary developments in the Netherlands aimed at making our clothing more sustainable. It takes us behind the scenes of labels, designers and organizations committed to fashion that cares about people, planet and wildlife.
The book’s rationale is that a green wardrobe is no longer limited to unbleached cotton t-shirts or thrift stores. On the contrary, there is a growing number of initiatives aimed at reducing the climate change caused by our fashion consumption. These include innovative textiles, fair trade schemes, recycling programmes and slow design, as well as projects and stores advocating sustainable consumption patterns.
Today’s diversity in green fashion initiatives is good news when it comes to the availability of green choices in high street stores. At the same time, the growing range of sustainable collections, brands, programmes and projects makes it difficult for consumers to make a well-informed decision on the greenest option. What’s more, the popularity of sustainability increases the tendency of companies to jump on the bandwagon and resort to greenwashing.
‘Mode voor morgen’ provides a guide to the world of contemporary ecofashion, exploring the dilemmas involved in attempts to make the fashion industry future-proof. The book also discusses the do’s & don’ts for anyone considering or making the challenging yet satisfying change towards a green wardrobe.